About Kraft Swing Tags
Natural, uncoated kraft paper swing tags with a rustic, earthy finish — a popular choice for artisanal, organic, and handmade product lines.
The natural brown base gives printed colours a warm, muted tone, perfect for brands leaning into a raw, authentic aesthetic. Kraft tends to suit brands where craftsmanship and provenance are part of the story you're telling, rather than a polished, corporate finish.
Typical uses:
- Artisan food & drink products
- Handmade and craft goods
- Natural or organic cosmetics
- Rustic or vintage-themed branding
- Farmers' market and small-batch products
See how it compares to our standard card in our Kraft vs Standard guide.
Frequently asked question
How does this compare?
A quick look at all our swing tag materials| Material | Best For | Price |
|---|---|---|
| Biodegradable Swing Tags Made from agricultural waste, not trees |
Sustainable, organic & zero-waste brands | ££ |
| Folded Swing Tags Extra space for your story |
Products needing care instructions or extra brand detail | ££ |
Kraft Swing Tags
This product Natural, rustic charm |
Artisanal, organic and handmade product lines | £ |
| Luxury Swing Tags Premium finish for premium brands |
High-end fashion, jewellery & premium gifting | £££ |
| Perforated Swing Tags Built-in tear-off functionality |
Price stubs, vouchers & warranty cards | £ |
| Recycled Swing Tags The eco-conscious choice |
Sustainability-focused and eco-friendly brands | £ |
| Standard Swing Tags Our most popular all-rounder |
General retail & everyday branding | £ |
| Waterproof Swing Tags Built to withstand the elements |
Swimwear, outdoor gear & footwear | ££ |
What is a swing tag?
A swing tag is a small printed tag attached to a product — usually by cord, pin, or loop — used to display branding, pricing, and product information at the point of sale. For many customers, it's the first physical touchpoint they have with a brand, which is why the material, print quality, and information you choose to include all matter.
Common uses include:
- Branding and logo placement
- Pricing and product details
- Sizing, colour, or SKU information
- Care and wash instructions
- QR codes linking to your website or socials
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