Kraft vs standard swing tags: what's the difference?
The main difference is the material itself: kraft is an uncoated, natural brown paper, while standard swing tags use a smooth, coated white or light card stock.
Look and feel
Kraft has a raw, tactile, slightly textured finish with its natural brown colour showing through. Standard card has a cleaner, smoother finish that works well as a blank canvas for bold colours and branding.
Print quality differences
Because kraft has a natural brown base rather than white, printed colours appear more muted and earthy compared to the same design printed on standard white card. Standard card gives brighter, truer-to-screen colour reproduction.
Which brands suit each
- Kraft suits artisanal, organic, handmade, or sustainability-focused brands
- Standard suits brands wanting bold colour, sharp contrast, or a more polished, corporate look
Cost and eco considerations
Kraft is often chosen specifically to signal an eco-conscious or natural brand identity, though our Recycled Swing Tags are a separate option specifically made from recycled material if that's your main priority — the two aren't the same thing.
Quick summary
- Kraft = natural brown paper, rustic texture, muted colours
- Standard = smooth white card, brighter colour reproduction
- Choose based on the look you want, not just budget
- Kraft and Recycled are different materials with different purposes
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