What image resolution and DPI do I need for print?
300dpi at the final printed size is the recommended resolution for all artwork, from photos to logos and graphics.
What is DPI/resolution?
DPI (dots per inch) measures how much detail an image holds at its printed size. The higher the DPI, the sharper the image will look once printed.
Recommended resolution
- 300dpi at the final printed size is recommended for all artwork
- This applies to any photos, logos, or graphics used in your design
- Vector graphics (like logos made in Illustrator) can scale to any size without losing quality
Why web images don't work well
Images taken from websites or social media are usually saved at 72dpi, optimised for screens rather than print. At print size, these often appear blurry, soft, or pixelated.
How to check your image resolution
- Check the image dimensions in pixels against your intended print size at 300dpi
- Avoid stretching or enlarging a small image to fill a larger space
- When in doubt, use the original, full-size version of an image rather than a resized copy
What if my image is low resolution?
If we spot a resolution issue before printing, we'll let you know and suggest options — such as using a higher-resolution version, adjusting the size, or simplifying the design.
Quick summary
- 300dpi at final size is the recommended resolution for print
- Vector graphics scale without quality loss
- Web/social media images are usually too low resolution for print
- We'll flag any resolution issues before printing